Strategy Essay Example | Topics and Well Written Essays - 2500 words - 2

Strategy - Essay Example strategic decisions which an organization has to make relating to factors such as the direction of an organization in the long run, the scope of its activities, stakeholders’ values and expectations, responding to the ever changing business environment, building on its capability as a business entity, and acquiring a higher market share relative to its competitors. These decisions tend to be complex as they have to be made in an uncertain situation. The discussion section of this essay focuses on strategic management with respect to merger between two companies such as Cranberry and GreenHealth. The organization Cranberry is considered to begin its operations in the year 1980. The organization is the process of manufacturing beauty products. It experienced significant growth on a year on year basis. The organization is considered to be cash rich as compared to its numerous competitors. The company is on the lookout for opportunities to expand on a global scale and also to grow its core business and broaden its horizon. It seeks to identify such opportunities which complemented its existing business. GreenHealth is considered to be an organization which focuses on manufacturing of herbal supplements, minerals, and vitamins. The organization used to be bureaucratic in nature in a sense that it consists of a lot of processes. The average age of employees in the organization is considered to be over 45 years and many of its employees have worked for the company for their whole careers. GreenHealth is considered to develop its employees and promote them from within the organizat ion. The products that are manufactured by the organization are considered to be modern but the ethos is traditional and crafted. Employees of GreenHealth do not like change and are considered to do things the same way for about 100 years. It is considered as a source of pride for the organization and is not seen as a source of criticism. Both the organizations such as Cranberry and