Developing a Business Website Essay -- Business Management Studies Ess

stickment a Business Web directDeveloping a Business Website Simulation AnalysisDeveloping a avocation website is a much more complex task than exactlybuying some servers and hosting a site. There are a strain of issuesthat arise that must be addressed in order to ensure that your websiteis not only functional but is actually of use to your customer to differentiate yourself from the competition. In the world of onlinetrading the vendor must consider how the features of the site aregenerated, offering free or pay for services, and determining thefunctionalities that the customer entrust require. In working with thecompany budget, Primus Securities exit need to make particular proposition decisionsabout the sites features and services to direct new and existingcustomers to the website.The conquest of this venture will center on the brand and the consumerperception of the brand. The features that will be implemented mustextend the brand at each material body of improvement and make the customersexperience a safe, reliable trading source that presents to differentiateitself from the competition. All feature selections and siteenhancements must be done with the advise of improving customerinteraction and the perception of the Primus brand to it current andfuture customers.Site FeaturesTo offer the consumer the level of features they require, Primus mustdetermine whether to hire a set of dedicated professionals oroutsourcing these functions. There are pros and cons to eachscenario but ultimately a decision must be made to set the frameworkfor the site. If the company chooses to hire a supporting facultydedicated to installing and maintaining these features, they willincur the added fixed expense of salary, benefits, equipment, and so on Although there an added expense of hiring the staff, they will able toserve in multiple support roles such as installing the stock bannerand the portfolio ticker. This is not simply a monetary decisionwhere the company s hould consider which option offers the lowest costsince this investment will determine how quickly the turnaround forenhancements and improvement will be made. The company must alsoconsider that there will be future upgrades and changes and it may bein its interests to have an internal staff to be held accountable andthat can be focused on the priority tasks as det... ...xtremely beneficial. Not only should these ads be placed in industryspecific sites like CBS Marketwatch.com, but Primus could also seekout popular investment message boards and forums and sponsor thesite. By sponsoring the site, Primus could have banner ad placementand develop an appreciation from the potential customers that arebenefiting from the investment. This may help to generate goodwilland generate some discussion on the site.ConclusionAny new business venture can expect a slow start and may not turn aprofit for some time. The key to establishing a victorious neweBusiness venture is to create a good and un ique website, adequatelymarketing that site to potential consumers, and consistently reviewingand enhancing the site to meet customer necessitate and new trends in themarketplace. Primus was able to turn its venture profitable in arelatively short period of time by created a site that centered aroundthe customer, working within its budget to enhance features that addedvalue, and effectively utilizing resources (i.e. Staff, Financial) togenerate the website.ReferencesRayport-Jawprski. (2003). Introduction to e-Commerce. McGraw-Hill